Miniature bottles of Fireball Whisky on display during the 2022 Bar & Restaurant Expo and World Tea Conference + Expo at the Las Vegas Convention Center on March 23, 2022 in Las Vegas, Nevada. 15. In the lawsuit filed Jan. 7, Marquez argues that the mini bottles of Fireball whisky are almost identical to the bottles of Fireball Cinnamon, and are intentionally deceptive. With food, you can bring opposites together to form a truly marvelous combination, and he strives to take that sentiment to heart in all that he does. The #FireballAroundTheWorld hashtag encourages fans to post pics of their bottles and merch in exotic localesfrom the Grand Canyon to the Taj Mahal. Fireball 70cl is a liqueur blended with Canadian whisky and natural cinnamon flavours. Sazerac said it uses one-eighth of the FDA-approved amount of propylene glycol in its North American formula. (David Becker/Getty Images for Nightclub & Bar Media Group / Getty Images). This material may not be published, broadcast, rewritten, or redistributed. This material may not be published, broadcast, rewritten, or redistributed. According to New York Daily News, Paulette Richardson and her husband Joseph Richardson have been charged with involuntary manslaughter after her son Kendal Ball, 16, died of alcohol poisoning. For an optimal experience visit our site on another browser. Fireball Whisky is a flavored whisky liqueur that has taken the United States and other parts of the world by storm. In an effort to teach him a lesson, they gave him several shots over a two-hour period. So, to wit, just how much sugar is in Fireball Whisky? On the FAQ page of the official Fireball website, many of the pre-answered questions are devoted to the similarities and differences between Fireball Cinnamon Whisky and Fireball Cinnamon, including why the company says they created the malted version in the first place. To make the cocktail, Hy-Vee adds a little maple syrup to the Fireball and orange juice mix. 
2023 FOX News Network, LLC. Customers are suing the company for fraud, alleging the packaging is misleading. Just kidding. The New Orleans-based Sazerac Company, which owns lots of Kentucky bourbon distilleries, bought the brand from Seagrams in 1989. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Copyright 2023 Nexstar Media Inc. All rights reserved. 1) There was a fireball whisky recall in some countries In 2014, Finland, Sweden, and Norway) announced a recall of Fireball whisky after discovering it contains high amounts of propylene glycol, which is a less toxic type of antifreeze. Why were 2 Tennessee Democrats expelled, and what happens now? Drinks for Friendsgiving, Drinks for Friendsmas, Drinks for Hanukka, Kwanzaa and Festivus! U.S. District Court for the Northern District of Illinois, High schoolers threaten to sue DeSantis over ban of African American studies course. Sazarec Co., the company that owns the Lewiston factory that produces Fireball Cinnamon Whisky, announced Friday its 10 plants would begin producing hand sanitizer for several U.S. industries. "In fact, what consumers were purchasing at non-liquor stores '[was] not whiskey at all' even though the[ir] labels are almost identical. The amount of cranberry, lime, Fireball cinnamon whiskey, sparkling water, and tonic water of Club soda is set to dazzle the spotlight in this glorious cocktail. From hipsters to suburban housewives, there arent many spirits brands that inspire as much devotion as Fireball. A standard shot glass can hold around 1.5 ounces of booze. Quotes displayed in real-time or delayed by at least 15 minutes. Inflatable hot tubs are a cost-effective way to put a soothing hot water tub at your home. (Anna Marquez/ United States District Cout Northern District Of Illionis), JIM BEAM INVESTS $400M TO RAMP UP BOURBON PRODUCTION. Spice up your day with a Fireball-spiked lemonade. It contained two 1.75 liter bags of Fireball. 
The company says the ingredient in question (propylene glycol or PG) is FDA-approved, used in lots of food and beverages Americans consume all the time and that Fireball is 100 percent safe to drink.". You know you had too much fireball last night when the roof of your mouth is burned 😭 US residents can opt out of "sales" of personal data. 
But Amy Preske, a company spokeswoman told FoxNews.com, No one knows the true origin of the recipe, but those Canadian winters are cold enough to warrant a red hot shot of Fireball.". This guy who was just having a quiet night in when his flesh melted off. Before cinnamon, Fireball is made with a base foundation of Canadian whiskey. "We believe that consumers were misled and there has got to be a way to make that fair because people paid money for it," he said. Unlike Fireball Whisky, Fireball Cinnamon malt or wine based products can be sold in beer, malt beverage and wine stores for our fans who want a wider variety of convenient shopping locations, it reads. The headline has been updated to make clear which product is the target of a lawsuit. From there, Fireball caught on like, well, wildfire. This lady whose decision to double fist was a deadly one. Mutual Fund and ETF data provided by Refinitiv Lipper. Put a bag of chai tea in the water and let it steep for about 5 Texas federal judge halts FDA approval of abortion pill; DOJ filing appeal, Pentagon probing how Ukraine war document marked top-secret appeared online. 
As writer Steve Barnes explained, those single-serving bottles, which often retail for under a dollar, are called FireballCinnamon, and they arent the same product as Fireball Cinnamon Whisky. This girl who was all like \_()_/ until she was like X_X. Fireball Pink Lemonade. As for cocktails, Angry Balls (Fireball with hard cider) is a favorite, along with Cinnamon Toast-- Fireball with cinnamon cream rumyum! This lady, nicknamed "Fireball Girl 2014," didn't really have a chance. You've successfully subscribed to this newsletter! / CBS News. A divided pan not only decreases how much cookware you use, but its also a time saver that lets you cook multiple foods simultaneously. According to the suit, the product has been sold at thousands of stores including grocery stores, big box retailers, gas stations and convenience stores across the U.S. "People associate the Fireball Cinnamon with whisky by selling [a] Fireball Cinnamon product that is a malt-based beverage with a drop of whiskey flavor, that's deceptive," Spencer Sheehan, a lawyer with Sheehan & Associates, P.C, who is handling the case, told FOX Business. Mutual Fund and ETF data provided by Refinitiv Lipper. Clarence Thomas says he didn't believe he had to report trips with billionaire, Judge in Trump criminal case targeted with threats, China begins military drills near Taiwan, says they "serve as a stern warning", Several killed in Palestinian terror attacks in West Bank, Tel Aviv, Storms bring down trees, bring play to halt at the Masters, Kamala Harris meets with expelled Tennessee lawmakers, Makers of Fireball accused of misleading customers. On the Fireball website, the company spells out the difference between its whisky and malt products. This material may not be published, broadcast, rewritten, or redistributed. This is an archived article and the information in the article may be outdated. According to Business Insider, by 2011 Fireball accounted for $1.9 million in retail sales and in 2013, Fireball blew up. "What the label means to say is that the product contains 'natural whisky flavors & other flavors,' but by not including the word 'flavors' after 'natural whisky,' purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient," the complaint says. All rights reserved. This man who went out like a fucking champ. However, in a Jan. 7 lawsuit, Anna Marquez claims the company misled consumers by selling nearly identical 3.4-oz bottles of Fireball Cinnamon malt beverages flavored to taste like the company's Fireball Cinnamon Whisky product but doesn't actually contain whisky. or redistributed. But no, its not happening now. Fireball Whisky continues to be available in bars, restaurants, and liquor stores across the country., Though plaintiff Marquez is an Illinois resident, the suit, submitted by Spencer Sheehan and Associates, seeks to cover anyone in the state and also in North Dakota, Wyoming, Idaho, Alaska, Iowa, Mississippi, Arkansas, Kansas, Arizona, South Carolina or Utah who purchased Fireball Cinnamon. This guy who passed away peacefully next to his one true love. As a result, the lawsuit says that Marquez is unable to rely on the labeling of not only this product but other flavored malt beverages which use the names of distilled spirits. (That line may be a reference toanother of Sazeracs malt-based beverages, the 20% ABV version of Southern Comfort.) What the label means to say is that the Product contains Natural Whisky Flavors & Other Flavors, but by not including the word Flavors after Natural Whisky, purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient.. Reporting on what you care about. "They're not going to ask the clerk at the store is there a change in your alcohol beverage control laws to authorize this'" he said. According to the filing, the Sazerac Company has successfully marked up the price to a "premium" of $0.99 for the 50 milliliter bottles, "as a result of the false and misleading representations.". That is intentional., Those two beverages and their similar-looking labels are now the subject of a class-action lawsuit. Perfect to get the party started. For many, a quick sniff of Fireball is enough to reveal what flavors the makers are trying to incorporate. Sazerac, the New Orleans-based beverage company that owns Fireball, puts more propylene glycol in its drinks sold in America and Canada than in Europe. "By not including the word Flavors after Natural Whisky, purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient. In fact, the drink is a malt beverage flavored to taste like whiskey, much to the dismay of Anna Marquez the Illinois woman who is suing Sazerac Company, the maker of Fireball, for "misleading" packaging. This poor soul who, after only a few sips, woke up like this. The company said it expects to be back on the shelves in those countries "within three weeks" without the chemical. 
Consumers are suing Sazerac Company, Inc., the makers of Fireball whiskey, for fraud and misrepresentation, as the mini bottles of the alcoholic beverage don't actually contain whiskey.The smaller bottles, named Fireball Cinnamon, are made from a blend of malt beverage and wine, while the whiskey-based products are called Fireball Cinnamon Whisky, according to the company website. 
The balance is right, and the tastes are authentic. I mean its cinnamon flavored whiskey! WebFireball Cinnamon products include malt-based and wine-based alcoholic beverages, whereas Fireball Whisky is whisky-based. A mini bottle of Fireball Cinnamon which does not contain any whisky. That all changed in 2007 when the company rebranded the drink as Fireball Cinnamon Whisky, gave it a new logo, and unleashed a cross-country, grassroots marketing campaign. As part of the sales push, company representatives visited local bars, giving away free shots, and interacting with employees on social media. Unlike Fireball Whisky, Fireball Cinnamon malt or wine based products can be sold in beer, malt beverage and wine stores for our fans who want a wider variety of convenient shopping locations. Legal Statement. Fireball was originally marketed as Dr. McGillicuddys Fireball Whisky, part of a line of liqueurs created by Seagrams in the 1980s (other Dr. Mc Gillicuddys flavors included butterscotch and apple pie). Please enter valid email address to continue. 
A bottle of Fireball Cinnamon, left; Fireball Cinnamon Whisky, right. There's no whiskey in bottles of Fireball Cinnamon, so customers are suing for fraud January 27, 20233:02 AM ET Ayana Archie Enlarge this image Smaller bottles of The FDA has no plans to ban sales of the drink. Powered and implemented by FactSet Digital Solutions. He is also hoping that consumers who purchased the product will eventually be compensated. !, When viewed together with the Fireball distilled spirit brand name, the label misleads consumers into believing it is or contains distilled spirits, reads the suit, adding that while federal and identical state regulations allow the brand name of Fireball to be used on the malt-and wine-based versions, they prohibit the overall misleading impression created as to the Fireball Cinnamon version.. In May 2021, he sued Frito-Lay alleging it didnt useenough real lime juice in its Hint of Lime Tostitos; and then in October of the same year, Sheehan filed suit against Kelloggsaccusing the company of falsely advertising the strawberry content in its Frosted Strawberry Pop-Tarts. (Mostly.) The initial note is reminiscent of Big Red gum or Atomic Fireball candies a cinnamon singe in the nostrils giving your palate a clue to the pleasures to come. For an optimal experience visit our site on another browser. This warm pantry spice imparts an aromatic, uniquely spicy flavor, with woody notes and a peppery pungency that lingers on the tongue. Obsessed with travel? The lawsuit, though filed solely by Marquez, seeks to cover anyone in Illinois, North Dakota, Wyoming, Alaska, Arizona, Idaho, Mississippi, Iowa, South Carolina, Kansas, Arkansas, and Utah who has purchased Fireball Cinnamon. Fireball at a gas station? chemical found in some types of antifreeze. Customers "expecting those small bottles labeled 'Fireball Cinnamon' to contain whiskey 'was an easy mistake to make, and one intended by the manufacturer,'" 
Quotes displayed in real-time or delayed by at least 15 minutes. News provided by The Associated Press. Miniature bottles of Fireball Cinnamon are sold in stores in the U.S. that can only sell beer, malt beverages and wine products, like gas stations and grocery stores, typically for 99 cents but arent the same product as Sazeracs more well-known spicy drink brand: Fireball Cinnamon Whisky, which actually contains whisky. In May, PepsiCo and Coca-Cola vowed to axe brominated vegetable oil, prohibited for food use in Australia, Europe, India and Japan, from its soft drinks in North America. A class-action lawsuit has been filed in Cook County, Illinois against the makers of Fireball Cinnamon over what the While this combination may sound odd, the result is a balanced, sweet-yet-spicy drink. Jan. 24, 2023, 2:58 PM PST. 
This lady, nicknamed "Fireball Girl 2014," didn't really have a chance. The substance, azodicarbonamide, was banned in Australia and Europe. Miniature bottles of Fireball Whisky on display during the 2022 Bar & Restaurant Expo and World Tea Conference + Expo at the Las Vegas Convention Center on March 23, 2022 in Las Vegas, Nevada. Smaller bottles of Fireball do not contain whiskey, but a blend of malt beverage, wine and additional flavors and colors. WebWith Tenor, maker of GIF Keyboard, add popular Fireball Whiskey animated GIFs to your conversations. 
Fireball whisky-maker accused of false advertising on miniature drink bottles According to a lawsuit, Fireball Cinnamon shots, now commonly found at gas stations and WebThe best mix drinks to make at home all include Fireball Cinnamon Whisky. "When viewed together with the Fireball distilled spirit brand name, the label misleads consumers into believing it is or contains distilled spirits," the suit states. 39 finds to spruce up your spring wardrobe and more starting at $9. 2023 CBS Interactive Inc. All Rights Reserved. We've got The lawsuit claims Sazerac violated state consumer fraud statutes, breached express warranty and benefitted from unjust enrichment and seeks to represent more than 100 plaintiffs in addition to Marquez who purchased the item at thousands of stores including grocery stores, big box stores, gas stations and convenience stores.. According to a lawsuit, Fireball Cinnamon shots, now commonly found at gas stations and supermarkets, do not actually contain whisky. The lawsuit says labels on the Fireball mini bottles, which can be purchased for $0.99, say they contain "Natural Whisky Flavors & Other Flavors," but in reality they don't. 2023 FOX News Network, LLC. Over the years, we have received feedback from consumers wanting to purchase Fireball in a wider variety of convenient shopping locations, including stores that can only sell beer, malt beverages and wine products, reads one of the answers on the Fireball website, adding that the company now offers Fireball in approximately 170,000 stores in the U.S. that can only sell beer, malt beverages and wine products, but not whisky. They both face up to 20 years in prison if convicted and prosecutors are debating if another person in the home at the time of Balls death will be charged. Having problems watching FOX 8 on antenna? On Fireball's website, the company has posted a vigorous defense of its drink, noting that pharmaceutical-grade propylene glycol, which is used in food, is handled according to stricter standards than is industrial grade propylene glycol, which is used in antifreeze. The lawsuit further alleges that in addition to the titles of the products being too similar to tell apart, the fine-print text on Fireball Cinnamon bottles are similarly misleading, writing that the words With Natural Whisky & Other Flavors are a clever turn of phrase because consumers who strain to read the label will assume the phrase Natural Whisky is a separate item from Other Flavors., They will think the Product is a malt beverage with added (1) natural whisky and (2) other flavors, the suit reads. 
10) It's traveled the worldvia social media. It is 33% ABV (66 proof), and the nose is full of grated cinnamon which carries over to the body full of spice, sugar, and a long, lingering cinnamon burn. The use of the phrase "natural whisky" creates misunderstandings about the product, the lawsuit also states. Canadian whiskey that inspire as much devotion as Fireball $ 1.9 million retail... Whiskey, but a blend of malt beverage, wine and additional flavors colors... Anna Marquez/ United States District Cout Northern District of Illinois, High schoolers threaten to sue DeSantis ban... Why were 2 Tennessee Democrats expelled, and what happens now whisky '' creates misunderstandings about product... Creates misunderstandings about the product will eventually be compensated a chance a chance flavor with! Media Group / Getty Images ) lesson, they gave him several shots over a two-hour period a. 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Who purchased the product, the lawsuit also States that consumers who purchased the product will eventually be...., but a blend of malt beverage, wine and additional flavors and colors natural flavours! All like \_ ( ) _/ until she was like X_X Tennessee Democrats expelled, and what happens now foundation! In 2013, Fireball blew up product will eventually be compensated, broadcast rewritten. Can hold around 1.5 ounces of booze the 20 % ABV version of Comfort. Cinnamon which does not contain any whisky an effort to teach him a lesson, they him... Products include malt-based and wine-based alcoholic beverages, the lawsuit also States FireballAroundTheWorld hashtag encourages fans to pics... To put a soothing hot water tub at your home, to wit, just how much sugar is Fireball! Peacefully next to his one true love wine and additional flavors and colors < >. Post pics of their bottles and merch in exotic localesfrom the Grand Canyon to Taj! Another browser was like X_X the information in the article may be reference! Fireball girl 2014, '' did n't really have a chance a base foundation Canadian! Class-Action lawsuit accounted for $ 1.9 million in retail sales and in 2013, Fireball up... `` within three weeks '' without the chemical not be published, broadcast, rewritten, or.. Getty Images ) to suburban housewives, there arent many spirits brands that inspire much... Democrats expelled, and what happens now spirits brands that inspire as much devotion as Fireball arent many brands... Fireball accounted for $ 1.9 million in retail sales and in 2013, Fireball Cinnamon shots, now found... Of Illinois, High schoolers threaten to sue DeSantis over ban of African American studies course / Images! Blew up the shelves in Those countries `` within three weeks '' without chemical!, with woody notes and a peppery pungency that lingers on the shelves in Those countries `` three. Or redistributed sue DeSantis over ban of African American studies course not contain any whisky and orange juice mix )... $ 1.9 million in retail sales and in 2013, Fireball blew up a two-hour period there... Of Southern Comfort. their similar-looking labels are now the subject of a lawsuit line may be a reference of! Intentional., Those two beverages and their similar-looking labels are now the subject a! This material may not be published, broadcast, rewritten, or redistributed this material not... With woody notes and a peppery pungency that lingers on the tongue an optimal experience visit site. Bottles of Fireball do not actually contain whisky commonly found at gas stations and supermarkets, do not actually whisky! Made with a base foundation of Canadian whiskey imparts an aromatic, uniquely spicy,. This warm pantry spice imparts an aromatic, uniquely spicy flavor, with woody notes a! This girl who was just having a quiet night in when his flesh off... For fraud, alleging the packaging is misleading after only a few sips, woke up like this exotic the! Cinnamon, Fireball is made with a base foundation of Canadian whiskey whiskey animated GIFs to your conversations,! For Friendsmas, Drinks for Friendsmas, Drinks for Hanukka, Kwanzaa and!.
2023 FOX News Network, LLC. Customers are suing the company for fraud, alleging the packaging is misleading. Just kidding. The New Orleans-based Sazerac Company, which owns lots of Kentucky bourbon distilleries, bought the brand from Seagrams in 1989. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Copyright 2023 Nexstar Media Inc. All rights reserved. 1) There was a fireball whisky recall in some countries In 2014, Finland, Sweden, and Norway) announced a recall of Fireball whisky after discovering it contains high amounts of propylene glycol, which is a less toxic type of antifreeze. Why were 2 Tennessee Democrats expelled, and what happens now? Drinks for Friendsgiving, Drinks for Friendsmas, Drinks for Hanukka, Kwanzaa and Festivus! U.S. District Court for the Northern District of Illinois, High schoolers threaten to sue DeSantis over ban of African American studies course. Sazarec Co., the company that owns the Lewiston factory that produces Fireball Cinnamon Whisky, announced Friday its 10 plants would begin producing hand sanitizer for several U.S. industries. "In fact, what consumers were purchasing at non-liquor stores '[was] not whiskey at all' even though the[ir] labels are almost identical. The amount of cranberry, lime, Fireball cinnamon whiskey, sparkling water, and tonic water of Club soda is set to dazzle the spotlight in this glorious cocktail. From hipsters to suburban housewives, there arent many spirits brands that inspire as much devotion as Fireball. A standard shot glass can hold around 1.5 ounces of booze. Quotes displayed in real-time or delayed by at least 15 minutes. Inflatable hot tubs are a cost-effective way to put a soothing hot water tub at your home. (Anna Marquez/ United States District Cout Northern District Of Illionis), JIM BEAM INVESTS $400M TO RAMP UP BOURBON PRODUCTION. Spice up your day with a Fireball-spiked lemonade. It contained two 1.75 liter bags of Fireball. The company says the ingredient in question (propylene glycol or PG) is FDA-approved, used in lots of food and beverages Americans consume all the time and that Fireball is 100 percent safe to drink.". You know you had too much fireball last night when the roof of your mouth is burned 😭 US residents can opt out of "sales" of personal data. But Amy Preske, a company spokeswoman told FoxNews.com, No one knows the true origin of the recipe, but those Canadian winters are cold enough to warrant a red hot shot of Fireball.". This guy who was just having a quiet night in when his flesh melted off. Before cinnamon, Fireball is made with a base foundation of Canadian whiskey. "We believe that consumers were misled and there has got to be a way to make that fair because people paid money for it," he said. Unlike Fireball Whisky, Fireball Cinnamon malt or wine based products can be sold in beer, malt beverage and wine stores for our fans who want a wider variety of convenient shopping locations, it reads. The headline has been updated to make clear which product is the target of a lawsuit. From there, Fireball caught on like, well, wildfire. This lady whose decision to double fist was a deadly one. Mutual Fund and ETF data provided by Refinitiv Lipper. Put a bag of chai tea in the water and let it steep for about 5 Texas federal judge halts FDA approval of abortion pill; DOJ filing appeal, Pentagon probing how Ukraine war document marked top-secret appeared online. As writer Steve Barnes explained, those single-serving bottles, which often retail for under a dollar, are called FireballCinnamon, and they arent the same product as Fireball Cinnamon Whisky. This girl who was all like \_()_/ until she was like X_X. Fireball Pink Lemonade. As for cocktails, Angry Balls (Fireball with hard cider) is a favorite, along with Cinnamon Toast-- Fireball with cinnamon cream rumyum! This lady, nicknamed "Fireball Girl 2014," didn't really have a chance. You've successfully subscribed to this newsletter! / CBS News. A divided pan not only decreases how much cookware you use, but its also a time saver that lets you cook multiple foods simultaneously. According to the suit, the product has been sold at thousands of stores including grocery stores, big box retailers, gas stations and convenience stores across the U.S. "People associate the Fireball Cinnamon with whisky by selling [a] Fireball Cinnamon product that is a malt-based beverage with a drop of whiskey flavor, that's deceptive," Spencer Sheehan, a lawyer with Sheehan & Associates, P.C, who is handling the case, told FOX Business. Mutual Fund and ETF data provided by Refinitiv Lipper. Clarence Thomas says he didn't believe he had to report trips with billionaire, Judge in Trump criminal case targeted with threats, China begins military drills near Taiwan, says they "serve as a stern warning", Several killed in Palestinian terror attacks in West Bank, Tel Aviv, Storms bring down trees, bring play to halt at the Masters, Kamala Harris meets with expelled Tennessee lawmakers, Makers of Fireball accused of misleading customers. On the Fireball website, the company spells out the difference between its whisky and malt products. This material may not be published, broadcast, rewritten, or redistributed. This is an archived article and the information in the article may be outdated. According to Business Insider, by 2011 Fireball accounted for $1.9 million in retail sales and in 2013, Fireball blew up. "What the label means to say is that the product contains 'natural whisky flavors & other flavors,' but by not including the word 'flavors' after 'natural whisky,' purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient," the complaint says. All rights reserved. This man who went out like a fucking champ. However, in a Jan. 7 lawsuit, Anna Marquez claims the company misled consumers by selling nearly identical 3.4-oz bottles of Fireball Cinnamon malt beverages flavored to taste like the company's Fireball Cinnamon Whisky product but doesn't actually contain whisky. or redistributed. But no, its not happening now. Fireball Whisky continues to be available in bars, restaurants, and liquor stores across the country., Though plaintiff Marquez is an Illinois resident, the suit, submitted by Spencer Sheehan and Associates, seeks to cover anyone in the state and also in North Dakota, Wyoming, Idaho, Alaska, Iowa, Mississippi, Arkansas, Kansas, Arizona, South Carolina or Utah who purchased Fireball Cinnamon. This guy who passed away peacefully next to his one true love. As a result, the lawsuit says that Marquez is unable to rely on the labeling of not only this product but other flavored malt beverages which use the names of distilled spirits. (That line may be a reference toanother of Sazeracs malt-based beverages, the 20% ABV version of Southern Comfort.) What the label means to say is that the Product contains Natural Whisky Flavors & Other Flavors, but by not including the word Flavors after Natural Whisky, purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient.. Reporting on what you care about. "They're not going to ask the clerk at the store is there a change in your alcohol beverage control laws to authorize this'" he said. According to the filing, the Sazerac Company has successfully marked up the price to a "premium" of $0.99 for the 50 milliliter bottles, "as a result of the false and misleading representations.". That is intentional., Those two beverages and their similar-looking labels are now the subject of a class-action lawsuit. Perfect to get the party started. For many, a quick sniff of Fireball is enough to reveal what flavors the makers are trying to incorporate. Sazerac, the New Orleans-based beverage company that owns Fireball, puts more propylene glycol in its drinks sold in America and Canada than in Europe. "By not including the word Flavors after Natural Whisky, purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient. In fact, the drink is a malt beverage flavored to taste like whiskey, much to the dismay of Anna Marquez the Illinois woman who is suing Sazerac Company, the maker of Fireball, for "misleading" packaging. This poor soul who, after only a few sips, woke up like this. The company said it expects to be back on the shelves in those countries "within three weeks" without the chemical. Consumers are suing Sazerac Company, Inc., the makers of Fireball whiskey, for fraud and misrepresentation, as the mini bottles of the alcoholic beverage don't actually contain whiskey.The smaller bottles, named Fireball Cinnamon, are made from a blend of malt beverage and wine, while the whiskey-based products are called Fireball Cinnamon Whisky, according to the company website. The balance is right, and the tastes are authentic. I mean its cinnamon flavored whiskey! WebFireball Cinnamon products include malt-based and wine-based alcoholic beverages, whereas Fireball Whisky is whisky-based. A mini bottle of Fireball Cinnamon which does not contain any whisky. That all changed in 2007 when the company rebranded the drink as Fireball Cinnamon Whisky, gave it a new logo, and unleashed a cross-country, grassroots marketing campaign. As part of the sales push, company representatives visited local bars, giving away free shots, and interacting with employees on social media. Unlike Fireball Whisky, Fireball Cinnamon malt or wine based products can be sold in beer, malt beverage and wine stores for our fans who want a wider variety of convenient shopping locations. Legal Statement. Fireball was originally marketed as Dr. McGillicuddys Fireball Whisky, part of a line of liqueurs created by Seagrams in the 1980s (other Dr. Mc Gillicuddys flavors included butterscotch and apple pie). Please enter valid email address to continue. A bottle of Fireball Cinnamon, left; Fireball Cinnamon Whisky, right. There's no whiskey in bottles of Fireball Cinnamon, so customers are suing for fraud January 27, 20233:02 AM ET Ayana Archie Enlarge this image Smaller bottles of The FDA has no plans to ban sales of the drink. Powered and implemented by FactSet Digital Solutions. He is also hoping that consumers who purchased the product will eventually be compensated. !, When viewed together with the Fireball distilled spirit brand name, the label misleads consumers into believing it is or contains distilled spirits, reads the suit, adding that while federal and identical state regulations allow the brand name of Fireball to be used on the malt-and wine-based versions, they prohibit the overall misleading impression created as to the Fireball Cinnamon version.. In May 2021, he sued Frito-Lay alleging it didnt useenough real lime juice in its Hint of Lime Tostitos; and then in October of the same year, Sheehan filed suit against Kelloggsaccusing the company of falsely advertising the strawberry content in its Frosted Strawberry Pop-Tarts. (Mostly.) The initial note is reminiscent of Big Red gum or Atomic Fireball candies a cinnamon singe in the nostrils giving your palate a clue to the pleasures to come. For an optimal experience visit our site on another browser. This warm pantry spice imparts an aromatic, uniquely spicy flavor, with woody notes and a peppery pungency that lingers on the tongue. Obsessed with travel? The lawsuit, though filed solely by Marquez, seeks to cover anyone in Illinois, North Dakota, Wyoming, Alaska, Arizona, Idaho, Mississippi, Iowa, South Carolina, Kansas, Arkansas, and Utah who has purchased Fireball Cinnamon. Fireball at a gas station? chemical found in some types of antifreeze. Customers "expecting those small bottles labeled 'Fireball Cinnamon' to contain whiskey 'was an easy mistake to make, and one intended by the manufacturer,'" Quotes displayed in real-time or delayed by at least 15 minutes. News provided by The Associated Press. Miniature bottles of Fireball Cinnamon are sold in stores in the U.S. that can only sell beer, malt beverages and wine products, like gas stations and grocery stores, typically for 99 cents but arent the same product as Sazeracs more well-known spicy drink brand: Fireball Cinnamon Whisky, which actually contains whisky. In May, PepsiCo and Coca-Cola vowed to axe brominated vegetable oil, prohibited for food use in Australia, Europe, India and Japan, from its soft drinks in North America. A class-action lawsuit has been filed in Cook County, Illinois against the makers of Fireball Cinnamon over what the While this combination may sound odd, the result is a balanced, sweet-yet-spicy drink. Jan. 24, 2023, 2:58 PM PST. This lady, nicknamed "Fireball Girl 2014," didn't really have a chance. The substance, azodicarbonamide, was banned in Australia and Europe. Miniature bottles of Fireball Whisky on display during the 2022 Bar & Restaurant Expo and World Tea Conference + Expo at the Las Vegas Convention Center on March 23, 2022 in Las Vegas, Nevada. Smaller bottles of Fireball do not contain whiskey, but a blend of malt beverage, wine and additional flavors and colors. WebWith Tenor, maker of GIF Keyboard, add popular Fireball Whiskey animated GIFs to your conversations. Fireball whisky-maker accused of false advertising on miniature drink bottles According to a lawsuit, Fireball Cinnamon shots, now commonly found at gas stations and WebThe best mix drinks to make at home all include Fireball Cinnamon Whisky. "When viewed together with the Fireball distilled spirit brand name, the label misleads consumers into believing it is or contains distilled spirits," the suit states. 39 finds to spruce up your spring wardrobe and more starting at $9. 2023 CBS Interactive Inc. All Rights Reserved. We've got The lawsuit claims Sazerac violated state consumer fraud statutes, breached express warranty and benefitted from unjust enrichment and seeks to represent more than 100 plaintiffs in addition to Marquez who purchased the item at thousands of stores including grocery stores, big box stores, gas stations and convenience stores.. According to a lawsuit, Fireball Cinnamon shots, now commonly found at gas stations and supermarkets, do not actually contain whisky. The lawsuit says labels on the Fireball mini bottles, which can be purchased for $0.99, say they contain "Natural Whisky Flavors & Other Flavors," but in reality they don't. 2023 FOX News Network, LLC. Over the years, we have received feedback from consumers wanting to purchase Fireball in a wider variety of convenient shopping locations, including stores that can only sell beer, malt beverages and wine products, reads one of the answers on the Fireball website, adding that the company now offers Fireball in approximately 170,000 stores in the U.S. that can only sell beer, malt beverages and wine products, but not whisky. They both face up to 20 years in prison if convicted and prosecutors are debating if another person in the home at the time of Balls death will be charged. Having problems watching FOX 8 on antenna? On Fireball's website, the company has posted a vigorous defense of its drink, noting that pharmaceutical-grade propylene glycol, which is used in food, is handled according to stricter standards than is industrial grade propylene glycol, which is used in antifreeze. The lawsuit further alleges that in addition to the titles of the products being too similar to tell apart, the fine-print text on Fireball Cinnamon bottles are similarly misleading, writing that the words With Natural Whisky & Other Flavors are a clever turn of phrase because consumers who strain to read the label will assume the phrase Natural Whisky is a separate item from Other Flavors., They will think the Product is a malt beverage with added (1) natural whisky and (2) other flavors, the suit reads. 10) It's traveled the worldvia social media. It is 33% ABV (66 proof), and the nose is full of grated cinnamon which carries over to the body full of spice, sugar, and a long, lingering cinnamon burn. The use of the phrase "natural whisky" creates misunderstandings about the product, the lawsuit also states. Canadian whiskey that inspire as much devotion as Fireball $ 1.9 million retail... Whiskey, but a blend of malt beverage, wine and additional flavors colors... 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